Finding the Perfect Global Partner: MEETIC and ENLASO pair up for Multilingual Online Dating

Online dating and socialization Web services have attracted lots of attention in recent years due to their explosive growth in North America. But French-based Meetic has taken the paradigm one step further. Not being content to be Europe’s number one online dating resource, Meetic decided to localize its proprietary matching “engine” and Web content to make its service accessible to users in dozens of countries around the world.

The case study details many challenges that were overcome in this localization project and also documents some interesting trans-world romances that culminated in marriage thanks to two people, two computers, and one connection.

About the author:
A pioneer in the field of multilingual tools and technology, Max Hoffmann is a 20-year veteran of high volume, scalable publishing, and localization solutions. Hoffmann frequently contributes articles and information to ENLASO's Multilingual Standard Newsletter service and currently manages ENLASO's Consulting and Training Solutions.