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Match.com - In Search of a Professional, “Non-Smoking” Web Localization Partner
Arguably, no industry is more relationship-oriented than online dating and social networking. Essentially, the “product” is the online customer (or Web site member), who is directly involved in “packaging” and virtually “delivering” personal content to another customer. For online dating, success is measured in terms of members who connect with one another in meaningful ways. As the number one online dating provider in the world, Match.com has demonstrated such success to a remarkable degree.
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