Web site Localization 101

Description: Did you know that 32% of Internet users around the world are non-native English speakers? Distance and geography have become irrelevant in this digital age, thanks to the global reach of a Web site.

In the US, more than 47 million people speak a language other than English at home. The US census estimates that over 25 million of these people speak English less than “very well.” Many of these non-native English speakers in the US are more likely to do business with somebody who provides content in their native language.

If your Web site is currently only providing English content, you may be missing out on business. Have you recently researched your competitors’ Web sites? Are they gaining advantage over you because they have localized their Web-based window to the world?

Judith Soloduk, Senior Localization Strategist at ENLASO, delivers a powerful one-hour presentation that teaches you how localization of your Web site and Web-based applications makes it possible for you to reach these non-English speaking markets. She discusses ENLASO’s Web localization methodology and provides examples of globalization issues to be addressed before beginning the localization process. This instructive presentation explores these topics:

• Demonstrating the impact of localization
• Preparing for the localization process
• Case Studies – learn from the best; beat the rest
• Calculating your return on investment in localization
• Targeting specific new markets
• Localization cost drivers, eliminate unnecessary effort and costs

Educational Webinars are part of ENLASO’s commitment to providing long-term localization success through education and consulting. “Web site Localization 101” is designed for professionals tasked with the planning and execution of multilingual Web site and Web application development.

About the presenters:
Judith Soloduk, Senior Localization Strategist at ENLASO, is a fifteen-year veteran of the localization industry and has held positions on both the production and sales fronts of the industry. ENLASO has helped many companies such as Match.com, US Pharmacopeia, Hitachi, Meetic, and SecondLife to localize their Web sites into numerous languages, enabling them to reach millions of potential new clients worldwide.

Guest speaker Alex Voris has six years of localization experience, ranging from testing and test lead as well as engineering small to large scale software and web projects. With experience in these areas, he has come to understand common problems encountered when localizing software and web applications. He also has an extensive background in contracting work for publishing, system administration and tech support.