Go Global and Localize the Online Dating Experience

Description: Want to increase market share, international presence, and revenue, and do it the right way? Go global and localize the online dating experience.

American guy living in Germany, about to move to France, looking for a non-smoking Japanese woman who loves traveling and sumo wrestling. Impossible? Not really. Companies like Match.com and Meetic have found the solution and ENLASO has helped them. Learn how you too can make international dating a reality by going global, increasing your market share, and by the same token your worldwide recognition and revenue. Internet dating has become a worldwide phenomenon. Millions of people register on dating sites in over 20 languages every month. Want a piece of the pie? Or maybe you’re not quite ready for a worldwide expansion yet. Well, think about other large communities within the United States (e.g. you can target the Hispanic, Chinese, or Vietnamese markets right here).

This Webinar covers the fundamentals you need to take into account when going into new markets and new languages:

• International expansion
• The prerequisite: internationalization
• Culture vs. language
• Localization and customization rather than simply translation
• Adapting to different cultures, practices, and online payment methods
• Case studies

Educational Webinars are part of ENLASO’s commitment to providing long-term localization success through education and consulting. “Go Global and Localize the Online Dating Experience” is designed for online dating and social networking site operators responsible for the planning and execution of multilingual product development.

About the presenter:
Yves Lang is a fifteen-year veteran of the localization industry and heads Sales and Marketing at ENLASO. He is the account manager for a number of ENLASO’s online dating and social networking accounts and a sought after speaker in the industry. ENLASO has helped leading internet dating and social networking companies such as Match.com, Meetic, and SecondLife localize their sites into numerous languages, enabling them to reach millions of potential new clients worldwide.