Taking Life Science Products to the International Market

Description: Is your company producing medical devices, pharmaceuticals, or consumer medical information? If you are, then somebody in your company is likely to be thinking about how to increase market share of your products in the global market. Manufacturers of medical devices, pharmaceuticals, biotechnology products, and consumer healthcare products have a competitive advantage in the global marketplace when their products are successfully localized for each market.

Like many aspects of the highly regulated environment for life science products, the translation and localization of your product content has unique challenges; some of the content is literally a matter of life and death. This can be a daunting scenario for even seasoned localization professionals.

Part of ENLASO's continuing educational Webinar series, “Taking Life Science Products to the International Market” is presented by ENLASO President, John Watkins. Targeting product managers, localization project managers, and marketing professionals in the life sciences arena, you will take away from this Webinar a clear understanding of the localization lifecycle for your products and learn from real-world examples:

• Accomplish high quality localization that complies with your quality and regulatory objectives
• Understand the localization and translation lifecycle
• See the impact of using high-quality linguistic, engineering, and publishing resources

About the presenter:
John Watkins has an extensive background in product engineering and localization, having worked in international business for nearly 20 years. During his career, John has been worked extensively in medicinal chemistry, software product development, human resource policies and procedures, and business process engineering. He spent 10 years in Europe, leading an international team on product development and analysis for the European Commission. As the president of ENLASO, John guides the production teams to ensure customers receive consistent, high-quality localization services. John received his M.Sc. from the University of Cincinnati.