How Internationalization Complements Software Localization for Better Global Results

Description: If your global business plans include localizing your critical software applications, join ENLASO and Lingoport for this informative introduction to best practices in this area. You'll learn how internationalization - the practice of preparing your code for efficient, timely localization - can greatly facilitate the localization phase and have dramatic impacts on your time-to-market performance and, ultimately, on your top and bottom lines.

Every software professional knows the challenges and frustrations of preparing legacy code for impending localization efforts. It's a fact that the majority of software applications aren't designed and built with the requirements of global markets in mind. This can produce unforeseen delays and cost overruns during localization, as well as heavy distraction for your critical internal development resources. Internationalization (“i18n”) can be the answer.

Part of ENLASO's continuing educational Webinar series, "How Internationalization Complements Software Localization for Better Global Results" is presented by ENLASO President, John Watkins and Lingoport President, Adam Asnes. Targeting product managers, localization project managers, and marketing professionals in the technology arena, you will gain a clear understanding of how your firm will benefit from adding internationalization to your software localization plans - and how to get it done with minimum impact on your staff.

About the presenters:
Adam Asnes founded Lingoport in 2001. As Lingoport's president and CEO, he focuses on sales and marketing alliances while maintaining oversight of the company's internationalization services engineering and Globalyzer product development. Adam is a frequent speaker on globalization technology as it affects businesses expanding their worldwide reach.

John Watkins has an extensive background in product engineering and localization, having worked in international business for nearly 20 years. During his career, John has been working extensively in medicinal chemistry, software product development, human resource policies and procedures, and business process engineering.