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ENLASO is a Charter-level contributor to the GALA Standards Initiative.

White Paper:

Marketing Communications, Culture, and Localization

White Paper description

Woody Allen once said, "Eighty percent of success is showing up." As a business person I absolutely agree, and I am certain that global business leaders would agree in regards to their international business efforts. As a localization professional however, I quickly attribute the remaining “20% of success” to “being prepared” with quality products and communications that reflect the unique wants and needs of local target markets in terms of culture, language and user requirements.

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