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Webinar Recording:
Go Global and Localize the Online Dating Experience
| Date presented: | 3/1/07 |
| Cost: | Complimentary |
| Duration: | 1 Hour |
| Format: | WebEx Recording |
Webinar description
Want to increase market share, international presence, and revenue, and do it the right way? Go global and localize the online dating experience.
American guy living in Germany, about to move to France, looking for a non-smoking Japanese woman who loves traveling and sumo wrestling. Impossible? Not really. Companies like Match.com and Meetic have found the solution and ENLASO has helped them. Learn how you too can make international dating a reality by going global, increasing your market share, and by the same token your worldwide recognition and revenue. Internet dating has become a worldwide phenomenon. Millions of people register on dating sites in over 20 languages every month. Want a piece of the pie? Or maybe you’re not quite ready for a worldwide expansion yet. Well, think about other large communities within the United States (e.g. you can target the Hispanic, Chinese, or Vietnamese markets right here).
This Webinar covers the fundamentals you need to take into account when going into new markets and new languages:
- International expansion
- The prerequisite: internationalization
- Culture vs. language
- Localization and customization rather than simply translation
- Adapting to different cultures, practices, and online payment methods
- Case studies
Educational Webinars are part of ENLASO’s commitment to providing long-term localization success through education and consulting. “Go Global and Localize the Online Dating Experience” is designed for online dating and social networking site operators responsible for the planning and execution of multilingual product development.
About the presenter
Yves Lang
Yves Lang, a sixteen-year veteran of the translation and localization industry, began his career as a translator, worked extensively with project management groups, and spearheaded the concepts of account management and total customer satisfaction as applied to the localization industry. His familiarity with different cultures and languages gives him a unique position in the translation and localization industry. Yves is a sought-after speaker and frequent presenter of educational Webinars. At ENLASO, he leads the Sales & Marketing teams, promotes enterprise solution selling, and manages many of the company’s largest accounts. He also works very closely with Production to guarantee a high level of quality and customer service.
Yves speaks three languages fluently and holds a Master’s Degree in Modern Applied Languages from a French university.
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