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Webinar Recording:
Globalization Fitness: Better Arteries Into Global Markets
| Date presented: | 6/15/10 |
| Cost: | Complimentary |
| Duration: | 1 Hour |
| Format: | WebEx Recording |
Webinar description
How globally fit is your department, your company? Is your TMI (translation mass index) dangerously high and threatening your organization’s “health” by hindering vital go-to market strategies? Is your trans-fat (translation fat) content clogging your arteries into new regional markets? Do you feel the burden of linguistic bloat as you struggle with each new translation effort? How does your TMI compare with your peers? With your competitors? Are you wheezing away in the globalization slow lane as others pass you by?
Getting on the path to being globally fit requires a holistic approach that:
- Integrates best practices for content creation with proven XML standards.
- Integrates authoring processes with translation processes.
- Integrates content technologies with language technologies
- Addresses the heart of the problem: architecting a globalization strategy
In this interactive web presentation, Ben Martin, Director of Business Architecture at Flatirons Solutions, and Yves Lang, ENLASO's CSO, will share useful techniques and best practices that allow to cut the fat out of your organization’s collective diet, and speed your team’s efforts to reach new markets more quickly and cost-effectively than ever before. Join in this entertaining but nitty-gritty discussion with practical advice that you can incorporate immediately. Get the skinny on achieving the goal of leaner content and fitter delivery.
This webinar targets anyone interested in making their company globally fit, including:
- Engineers
- Engineering Managers
- Internalization and Localization Managers
- Project Managers
- Product Managers
- Marketing Managers
About the presenter
Ben Martin, Director of Business Architecture at Flatirons Solutions, and Yves Lang, ENLASO's CSO.
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